Winning Hearts in PR: Build Relationships That Outlast the Headlines

🔥 Netflix Product Placement Opportunity: ‘Good Sex’ (Starring Natalie Portman, Meg Ryan & Rashida Jones)

Jun 10, 2025

Hello, Chatterbugs! 🐝

It’s officially summer—and yes, Summer Fridays are a real thing, even in PR. Journalists are logging off earlier, inboxes are piling up faster, and timing is everything. But you know what never goes out of season? Building genuine relationships that lead to long-term media wins.

In a fast-moving media landscape, the difference between being ignored and being on speed dial often comes down to one thing: are you a transactional pitch machine, or a trusted partner who shows up with the right story at the right time?

Let’s make sure it’s the latter.

How to Win Over Journalists (and Keep Them Coming Back)

🔁 Lead with Reciprocity, Not Just Requests

If you only show up when you need something, it’s not a relationship—it’s a transaction. Think bigger. Share their stories. Offer expert sources even when it’s not your client. Support their work before expecting them to support yours.

📬 Respect the Summer Friday Vibe

Timing is crucial. Pitch early in the week, keep it tight, and avoid sending anything after Thursday afternoon. Trust us—Friday 4 p.m. pitches are going straight to archive. Plan ahead and give them breathing room to review.

🎯 Pitch the Story, Not the Product

Journalists don’t care about your product just because it exists—they care about why it matters now. Lead with the trend, the stat, the cultural moment. Your client is just part of the bigger narrative.

🌟 Be Their Favorite Source

Make their job easier. Provide clean, complete pitches with visuals, links (never attachments!), and relevant data. Anticipate needs and overdeliver. Be the name they trust to deliver fast, accurate, helpful info.

🙏 Say Thank You (and Mean It)

Whether it’s a major placement or a small blurb, a genuine thank-you goes a long way. Better yet—share the piece, tag the journalist, and celebrate it on socials. Visibility goes both ways.

💬 Keep the Dialogue Open

If something goes sideways or you need to pivot, communicate early and clearly. Journalists don’t expect perfection—but they do expect professionalism. Be the person they know will get it done.

✔️ Be Reliable. Every. Single. Time.

When you say you’ll send assets by 2 p.m., do it. When you promise a quote, deliver. Media trust is built through consistency. Be the publicist they never have to chase.

Why This Still Matters (Especially in June 2025)

In an age of automation, inbox overload, and AI-generated everything, relationship-driven PR stands out more than ever. The best media connections are built on mutual respect, shared wins, and real conversations—not just a well-timed subject line.

So let’s lean in.
Pitch with purpose, lead with value, and never underestimate the power of a perfectly timed check-in.

Whether you're reaching out before a Summer Friday or sliding into an editor’s inbox with the story they didn’t know they needed—be memorable, be helpful, and above all, be human.

🔥 Netflix Product Placement Opportunity: ‘Good Sex’ (Starring Natalie Portman, Meg Ryan & Rashida Jones)

We’re partnering with the production team behind Good Sex—Netflix’s upcoming rom-com directed by Lena Dunham and starring Natalie Portman, Meg Ryan, Rashida Jones, Mark Ruffalo, and rising star Tucker Pillsbury—to source standout products for on-screen placement and behind-the-scenes gifting.

This film is already getting major buzz, with Netflix backing and powerhouse producers like Portman, Dunham, and Sophie Mas behind the scenes. It’s a stylish, witty take on love, sex, and second chances set in New York City—making it an ideal platform for modern, aspirational brands.

If your product fits the vibe (think lifestyle, fashion, beauty, tech, food, home, or wellness), this is a golden opportunity to land your brand in a major Netflix film.

📩 Interested? Reach out to me directly at amy@chatterboxbrands.com

📅 JULY 2025 MEDIA OPPORTUNITY CALENDAR

MONTH-LONG OBSERVANCES

Independence Day Month (U.S.) 🇺🇸
Pitch: Patriotic-themed products, family-friendly recipes, party ideas, and outdoor entertaining tips.
National Picnic Month
Pitch: Outdoor gear, picnic recipes, eco-friendly tableware, family-friendly destinations.
National Anti-Boredom Month
Pitch: Summer boredom busters for kids, creative kits, activities for families, screen-free play ideas.
National UV Safety Month
Pitch: Skincare and sun protection products, UV-blocking clothing, expert tips on skin health.

🗓️ WEEKLY OBSERVANCES

Clean Beaches Week (July 1–7)
Pitch: Eco-friendly beach gear, sustainable travel tips, beach clean-up events.

Everybody Deserves a Massage Week (July 14–20)
Pitch: Wellness experts, spa product roundups, self-care ideas, massage tools.

🎯 NOTABLE DATES & PITCH IDEAS

July 1: Canada Day 🇨🇦
Pitch: Canadian-owned brands, travel to Canada, celebratory recipes or traditions.
July 4: Independence Day (U.S.)
Pitch: Last-minute BBQ ideas, summer entertaining, family traditions, Americana-inspired fashion.
July 7: World Chocolate Day 🍫
Pitch: Unique chocolate brands, chocolate-themed experiences, dessert recipes.
July 17: World Emoji Day 📱
Pitch: Digital communication tools, social media trends, Gen Z/Millennial-focused content.
July 21: National Junk Food Day 🍟
Pitch: Guilt-free indulgences, upgraded comfort food, better-for-you snacks.
July 24: International Self-Care Day 🧘‍♀️
Pitch: Mindfulness, wellness routines, expert commentary on the importance of rest and reflection.

Late July: Back-to-School Prep Begins 🎒
Pitch: Organization hacks, school supplies, lunch gear, parenting tips, BTS fashion and tech.

🔮 THOUGHT LEADERSHIP + LIFESTYLE ANGLES

Summer travel: Family destinations, solo travel, packing hacks, road trip must-haves.
Mid-year mindset: Goal-setting, vision board refreshes, productivity for the second half of the year.
Summer beauty: No-makeup makeup, skin-saving products, melt-proof routines.
Outdoor living: Backyard upgrades, entertaining musts, mosquito/fly control tips.

Wellness: Staying cool, hydration, adapting workouts for the heat.

🌟 Media Spotlight: Melii's Snackle Box Ideas Shine on PureWow! 🌟

Exciting news for our Melii family as we celebrate a fantastic feature in PureWow! Melii's innovative approach to snack time has been highlighted in an article that dives deep into the art of creating fun and functional snack solutions. The Snackle Box, a standout product from Melii, is changing the game for parents and kids alike by offering a stylish yet practical way to manage mealtime on the move.

This coverage on PureWow not only showcases the unique design and utility of Melii's products but also underscores our commitment to making everyday life easier and more delightful for families. It’s a testament to how Melii continues to lead in the children's product space with items that marry innovation with child-friendly functionality.

For those who haven't had a chance to check out the article, it’s packed with insights on how Melii's Snackle Box can transform snack packing from a chore into a joy. These are the kind of clever ideas that make parent's lives easier and kids' days brighter. Check out the full feature here and see why PureWow is praising Melii as a must-have for savvy parents on the go!

Stay buzzing,

Amy Bartko,

Your PR Maven at Chatterbox 🐝

Work with Me: Elevate Your Brand with Tailored PR Solutions 🌟

At Chatterbox, we understand that every brand has unique PR needs. That's why we offer a range of services designed to fit different goals and capacities. Whether you're looking for comprehensive support, strategic guidance, or self-paced learning, we've got you covered.

🚀 Full-Service PR Retainer Package

Your Brand's Story, Told by Experts: Our all-inclusive retainer package is perfect for brands seeking end-to-end PR solutions. We handle everything - crafting compelling stories, securing media placements, managing your brand reputation, and more. Sit back and watch your brand's narrative unfold in the hands of our skilled team.

📈 PR Consulting: Custom Roadmap Creation

Empowering Your In-House PR Journey: Our consulting service provides a custom roadmap tailored to your brand, ideal for brands looking to build their PR capabilities internally. We equip you with the strategies, tools, and knowledge needed to execute a successful PR campaign in-house, guiding you every step of the way.

📘 The PR Formula Course: Cracking the Media Code

Learn at Your Own Pace, Make Your Own Impact: Launching soon is our self-paced course, 'Cracking the Media Code: From Pitch to Placement.' This comprehensive program is designed for brands eager to learn the intricacies of PR at their own pace. Covering everything from crafting the perfect pitch to securing media placements, this course is your step-by-step guide to PR mastery.

🌟 Celebrity and Influencer Seeding

Strategically Connecting Your Brand with the Stars: Dive into the world of celebrity and influencer marketing with our tailored seeding program. We handpick celebrities and influencers who are expecting, or have babies and toddlers, to receive your products six times a year—aligned with key seasonal moments: Spring/Easter, Mother's Day, Summer, Back to School, Fall, and the Winter Holidays. This service ensures your brand lands in the right hands at the right time, amplifying visibility and endorsement from those who lead trends and capture hearts.

🎬 Product Placement in TV and Movies

Your Brand in Every Scene: Elevate your brand's visibility with our product placement service, designed to integrate your products seamlessly into TV shows and movies. This service isn't just about having your product seen; it's about creating memorable moments that viewers associate with your brand long after the credits roll. Let us position your products within storytelling that speaks to your audience, crafting a narrative that extends beyond the screen and into the hearts of viewers.

Choose the service that aligns with your brand's vision or combine them for a comprehensive approach to brand elevation. At Chatterbox, we're here to tailor our expertise to your unique story, guiding you through every step of the PR journey.