Hello Chatterbugs! 🐝
It’s Amy, your go-to source at Chatterbox for all things PR and media relations! Today, I'm here to guide you through some of the best tools available for staying on top of what journalists are working on, especially now that HARO has taken its final bow. Let's dive into how you can keep your finger on the pulse and never miss a media opportunity!
Qwoted - The New Go-To 🌟
First up is Qwoted, a platform that offers a dynamic way to connect with media opportunities. What's great about Qwoted is that it allows for two free inquiries, perfect for dipping your toes in the water. There's also a paid version for those looking to expand their reach further. It’s user-friendly and fast becoming a favorite among PR professionals seeking quality leads.
HERO - Fresh on the Scene ✨
Next, let’s talk about HERO, the latest innovation from Peter Shankman, one of the original founders of HARO. In just a few weeks, Shankman has rolled out this incredible platform, brimming with valuable media opportunities. HERO is designed to fill the gap HARO left behind, and it’s quickly gaining momentum as a reliable resource for PR folks everywhere.
Substack Newsletters - Direct from Journalists 📩
Moving on to what I consider the gold standard—Substack Newsletters. This platform allows you to subscribe directly to newsletters from journalists you admire or follow. Whether it's daily or weekly, these newsletters not only provide specific media opportunities but also offer a wealth of industry insights. Many journalists on Substack also hold monthly AMAs (Ask Me Anything), which are invaluable for understanding their interests and editorial angles. Some of my favs are Jill Schildhouse, Bryce Gruber, Alice Dubin, Aly Walansky, Joni Sweet, and so many more.
Connectively - Picking Up Where HARO Left Off 🌟
Connectively has officially stepped in as the successor to HARO, launching full swing on April 2. If you were a HARO enthusiast, it's time to switch gears and set up a new account on Connectively. This platform enhances the experience with a new, searchable query feed, making it easier to pinpoint the perfect media opportunities. Keep in mind, while the initial queries are free, there's a paid aspect for extensive pitching.
Press Pulse - Powered by AI 🤖
If manual searches seem tedious, let Press Pulse do the heavy lifting. Utilizing the power of AI and GPT-4, this platform automates the process, delivering tailored media opportunities right to your inbox. It's perfect for streamlining your efforts, ensuring you never miss a beat in the fast-paced world of media pitching.
Press Hook - Direct Connections with Journalists 📰
Press Hook acts as a vibrant marketplace where brands and journalists meet. It’s designed to simplify direct interactions—journalists can browse through brand press kits, request sample products, and feature them in their stories. This platform is a fantastic resource for getting your products into the right hands for gift guides, roundups, or even standalone features.
PitchCraft - Building Lasting Media Relationships 🤝
Lastly, check out PitchCraft, a platform co-founded by Derrick and Kelsey Ogletree in 2021. It’s not just about pitches; it’s about cultivating meaningful relationships. With hundreds of vetted journalists from various media, including print, online, broadcast, and podcast outlets, PitchCraft offers a unique opportunity to connect with industry leaders and make your mark.
Why These Tools Matter 🔍
Staying informed with these tools can dramatically enhance your ability to secure timely and relevant media placements. By understanding what journalists are looking for, you can tailor your pitches to meet their current needs and narratives, significantly boosting your chances of success.
Get Connected and Stay Informed 🚀
If you haven’t already explored these platforms, I highly recommend doing so. Staying connected in a post-HARO world means adapting and finding new ways to ensure your PR efforts are as effective as possible. Check out Qwoted and HERO, and definitely consider following your favorite journalists on Substack to keep your PR strategy sharp and informed.
For more tips on navigating the ever-evolving world of PR and media relations, stay tuned to our newsletters. Together, we’ll keep finding innovative ways to make your brand stand out in the crowded media landscape.
🌟 Secure Your Spot in Chatterbox's Celebrity Gifting Event! Only 2 Left! 🌟
It's crunch time at Chatterbox, and we're down to the wire with an opportunity that's simply too electrifying to pass up! Can you imagine YOUR brand in the hands of luminaries like Rihanna, Lindsay Lohan, Chrissy Teigen, or Kourtney Kardashian? Well, it's now or never!
Spotlight's Waiting for Your Brand with Chatterbox 🌟
For Mother’s Day, we've been rolling out the red carpet, inviting select brands to join our exclusive celebrity and influencer gifting initiative. It's been an incredible journey, and now, we're almost at capacity. With our finger on the pulse of influencer marketing, we've tailored a campaign that guarantees your brand not only shines but dazzles in the hands of the world’s most iconic personalities.
The Final Countdown: Only 2 Spots Remain! 🚀
The moment of truth has arrived: only 2 spots are left in this prestigious circle. Our no-competition promise ensures your brand receives the spotlight it deserves, standing out in a class of its own.
Your Last Chance for Global Fame 🌍
This is more than just adding sparkle; it's about etching your brand into the narrative of influential tastemakers and trendsetters. But time waits for no brand, and the window to claim your place among the stars is closing fast.
Act Now or Miss Out Forever ⏰
Time is running out, and so is your chance to be part of this unparalleled gifting extravaganza. If you've ever dreamed of catapulting your brand into the realms of fame and recognition, the time to act is now. With only 2 spots left, delay means disappointment. Reach out immediately to secure your brand's place in history.
Don’t let this final call go unanswered. Let's make your brand the name on everyone's lips.
🐣 cuddle+kind Shines in Country Living's Easter Gifts for Kids 🌟
We're hopping with excitement at Chatterbox to share some wonderful news—cuddle+kind has been featured in Country Living’s latest roundup of “Easter Gifts for Kids”! This delightful mention highlights their adorable and ethically produced hand-knit dolls, perfect for filling those Easter baskets with love and care.
A Spotlight on Whimsical, Heartfelt Gifts
Country Living recognized cuddle+kind for their charming designs and commitment to providing meals to children with every purchase. It’s not just about the beauty of their dolls, but the beauty in their mission that makes cuddle+kind stand out as a beacon of positivity in the toy industry.
Celebrate the Season with cuddle+kind
This feature in Country Living is a testament to the thoughtful craftsmanship and heartfelt mission behind cuddle+kind’s products. It’s an opportunity to celebrate how they’re making special occasions like Easter not only joyous but meaningful, with each doll enriching the life of a child in need.
Join the Celebration
We encourage you to check out the full article on Country Living and see for yourself why cuddle+kind is a favorite for holiday gifts that come with a significant impact. Share in our joy and help spread the word about their wonderful work and delightful dolls that are sure to bring smiles this Easter season.
Signing off for now but always ready to chat more about your PR needs!
Buzzing with excitement,
Amy, Your PR Pathfinder at Chatterbox
Work with Me: Elevate Your Brand with Tailored PR Solutions 🌟
At Chatterbox, we understand that every brand has unique PR needs. That's why we offer a range of services designed to fit different goals and capacities. Whether you're looking for comprehensive support, strategic guidance, or self-paced learning, we've got you covered.
🚀 Full-Service PR Retainer Package
Your Brand's Story, Told by Experts: Our all-inclusive retainer package is perfect for brands seeking end-to-end PR solutions. We handle everything - crafting compelling stories, securing media placements, managing your brand reputation, and more. Sit back and watch your brand's narrative unfold in the hands of our skilled team.
📈 PR Consulting: Custom Roadmap Creation
Empowering Your In-House PR Journey: Our consulting service provides a custom roadmap tailored to your brand, ideal for brands looking to build their PR capabilities internally. We equip you with the strategies, tools, and knowledge needed to execute a successful PR campaign in-house, guiding you every step of the way.
📘 The PR Formula Course: Cracking the Media Code
Learn at Your Own Pace, Make Your Own Impact: Launching soon is our self-paced course, 'Cracking the Media Code: From Pitch to Placement.' This comprehensive program is designed for brands eager to learn the intricacies of PR at their own pace. Covering everything from crafting the perfect pitch to securing media placements, this course is your step-by-step guide to PR mastery.
🌟 Celebrity and Influencer Seeding
Strategically Connecting Your Brand with the Stars: Dive into the world of celebrity and influencer marketing with our tailored seeding program. We handpick celebrities and influencers who are expecting, or have babies and toddlers, to receive your products six times a year—aligned with key seasonal moments: Spring/Easter, Mother's Day, Summer, Back to School, Fall, and the Winter Holidays. This service ensures your brand lands in the right hands at the right time, amplifying visibility and endorsement from those who lead trends and capture hearts.
🎬 Product Placement in TV and Movies
Your Brand in Every Scene: Elevate your brand's visibility with our product placement service, designed to integrate your products seamlessly into TV shows and movies. This service isn't just about having your product seen; it's about creating memorable moments that viewers associate with your brand long after the credits roll. Let us position your products within storytelling that speaks to your audience, crafting a narrative that extends beyond the screen and into the hearts of viewers.
Choose the service that aligns with your brand's vision or combine them for a comprehensive approach to brand elevation. At Chatterbox, we're here to tailor our expertise to your unique story, guiding you through every step of the PR journey.
🎈 Ready to Float Away?
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to say goodbye. Just remember, our door is always open, and the Chatterbox family will welcome you back with open arms and a cheerful buzz anytime you want to rejoin the fun! 🐝
Until we meet again, keep buzzing with joy and creativity!
Thanks for the shout out! xoxo